CP Rochester’s marketing executive came to me asking for advice on improving the site, making it clear that a new design wasn’t going to possible within their new budget. We looked at what was working and what wasn’t, the improvements to the existing site were going to cost about $2000. I also pointed out that the site was receiving more than 50% of it’s users from mobile devices. With an offer to double their dollars over $4000, they decided a new mobile friendly site was in order.
In 1999, Custom Truck Creations, Inc. started as the side business of a growing towing and service business in Victor, N.Y. After years of operating both businesses, Custom Truck Creations, Inc. as it is now known was formed.
Custom Truck had never developed a website to complement their marketing efforts. So, in order to not only find more customers, they felt a need to have a website to led credibility to their business as well.