Looking for some free SEO tips? One of the first SEO techniques everyone learns is that the selected search terms must be included in the page title, meta description and, optionally, in the meta keywords tags. Surprisingly, the first of our seo tips is often overlooked and not emphasized enough is that those same search terms must also be in the body text of the page for the tuning to be effective. Most search engine spiders ignore terms in the title, meta description and meta keywords tags if they are not also found in the body. 

This may seem obvious but, in over 5 years of consulting for SEO, we have witnessed thousands of cases where the major SEO tags and the body text are not consistent with each other. The surprising part is that these pages can end up in the top 10 in search engine results for millions of search terms, simply because this problem  is so common. That makes it pretty easy to break into the top 10 positions on some significant search terms by simply aligning the major SEO tags and the body text. And it is also the best foundation for getting top search ranking for the more competitive search terms.

Here are seven search engine optimization tips you can use:

• SEO TIP #1 Make sure that your targeted search terms are in the body text and/or image alt tags on the page.
• SEO TIP #2 Build your title using your top 2 to 6 search terms. For example, "Widget Works, Inc. - Wholesale Widgets - red widgets wholesale, large widgets wholesale ". For maximum impact, especially on more competitive search terms, keep the length to about 30 characters. Each page should have a unique title.
• SEO TIP #3 Expand on your title to create the meta description tag content. In this example, "With 60 years in the wholesale widget trade, we offer skinny red widgets, industrial red widgets and large aluminum widgets from stock and can also provide custom widgets to your specification. Visit today and see why we are a top wholesale widget distributor". A
• SEO TIP #4 Make sure that your targeted search terms are in the body text and/or image alt tags on the page. Stop! Isn't that what you said search engine optimization tip #1 is? Yes. How many people do you know that are maybe a little overweight, but don't know to lose weight they should exercise more and eat less? It cannot be stressed enough - place the key phrases you want to be found on in the body text.
• SEO TIP #5 Some consider it optional, however, it's not a bad idea to create your meta keywords tag content by copying the important search terms from the meta description tag and separating each term with a comma. In this instance, "wholesale widget, skinny red widgets, industrial red widgets, large widgets, large aluminum widgets, custom widgets, wholesale widget distributor".
• SEO TIP #6 Use your important key phrases in text links to your pages. Avoid statements like "Click here". Instead, link meaningful text to the page, like Don't forget The Best SEO TIP!
• SEO TIP #7 Get professional help. Search engine optimization and tuning is not so technical you can't do it yourself. But there is a lot more to know than these seven search engine optimization tips, and you have more important things to do with your time and a trained professional will ultimately be faster and be a better return on investment. If YOU are that good, and don't have other things to do, we are hiring professional search engine optimizers.

Google has some important information for anyone seeking higher placement on the search engines: Google Information for Webmasters